Making Corporate Vision a Reality

Complete this unit, and you’ll know how to:
A Communicate the vision, gain support for the vision, and empower employees.
B Implement the organization’s vision.

First, you must: Communicate and support vision:

Explanation An organization’s vision must be communicated in a manner that inspires people to participate in fulfilling it. Before members of an organization work to their full potential, they must first understand what it is they are working for—to make the organization’s vision a reality.
It is through communication that a leader gains support for the organization’s vision. People will not commit to something blindly, nor should they be expected to commit without information. Therefore, when, how, and to whom an organization’s vision is communicated is of great importance to the successful fulfillment of the vision.



Your organization’s vision must be communicated to the people who’ll have a hand in fulfilling it, as well as to the people who’ll be affected by it, such as clients or investors. Your organization’s vision should also be communicated to potential employees or other people in the community who come into contact with your organization.

Communicate effectively
Communication is more than the simple distribution of information. When used correctly, communication facilitates understanding. Before you communicate your organization’s vision to people, you must make sure that the vision statement is understandable, reasonable, concise, and a correct reflection of your organization’s intention.

Using the following guidelines can help you communicate effectively:
· Know your purpose
· Examine your character
· Identify your audience
· Provide information
· Express enthusiasm
· Encourage feedback

SOURCE: Frontline Leadership: Leadership, Management and Supervision AXZO Press
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