Why public speaking still matters in the age of Facebook

Though many people argue that technical skills will help job-seekers land gently in a new economy focused on services like health care and big data, there’s still one timeless skill that pays countless dividends: the ability to speak well.

I have been a lawyer at a leading law firm and for the Department of Justice, and now I am a law school professor. The people and students I’ve worked with who make a strong impression all have one thing in common — they present themselves well verbally.

Take, for example, one of our recent graduates. When he started law school, this student was markedly shy. But he realized that his success as a lawyer would depend on his ability to connect with other people, so he practiced and improved by enrolling in law classes involving public speaking.

Though jobs are few and far between, he got an offer by chatting up a well-known speaker after his talk at the law school. His ability to speak up — a skill that did not come naturally at first — made him stand out.

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